SEO Service

Search Engine Optimization

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SEO services is the major weapon for today’s top web ranking in search engines and do not have to cost the earth to get you where you want to be with your website. We are a professional SEO outsourcing company. Our endeavor aspire is to give you with the best search engine optimization services and web-development work at a fraction of the price that you would normally pay in the UK, US & Europe. With the experience of many years in SEO service, we have done extremely well and adopted new SEO techniques we always been keeping up to date with the Google Algorithm and listening to advice from the worlds’ leading search engine optimization and link building experts. We are professional people with modern approach and up-dated techniques; we know that every input must generate results for your company.
90% of all website traffic comes from the search engines, with the majority coming from a select few. If your company has an online presence but does not have top 10 on the major search engines for your targeted phrases then you are losing money to your competition every single day. Our SEO service we make sure that your website reaches a high ranking for the keyword phrases that will generates the greatest profit for you. We have the experience of in-depth keyword analysis combined with the highest level of commitment to placing your website above your competitors on the major search engines with our SEO services.

In short SEO is a head and trial techniques with maximum efforts to using techniques and tools with the maximum traffic generating procedure. SEO isn’t a one-time event. Search engine algorithms change regularly, so the tactics that worked last year may not work this year. SEO requires a long-term outlook and commitment. Be patient - SEO isn’t about instant gratification. Results often take months to see, and this is especially true the smaller you are, and the newer you are to doing business online.

Types of Optimization :

» Organic Search Result Optimization (SEO)
» Paid Result Optimization (SEM/PPC)
» Social Media Optimization (SMO)

Techniques or Tactics of Search Engine Optimization :

» Black Hat SEO
» White Hat SEO
» Grey Hat SEO

Black Hat : techniques or tactics which have been defined by Google as in violation of the Google “Quality Guidelines” (see “Quality Guidelines, which outline some of the illicit practices that may lead to a site being removed entirely from the Google index”) . The Black Hat label applies to those methods specifically mentioned n the “Guidelines”, other methods and/or tactics or circumstances mentioned by Matt Cutts in his blog, in Matt’s comments on others’ blogs, or just about anywhere anyone from Google says anything that strongly suggests Google took action against a site for some specific reason. Black Hat SEOs know what they are doing is defined as BAD, and do it anyway for specific reasons (not usually including “get banned”). I like to think of Black Hat SEOs as opportunists. They see an opportunity to gain, and take it, managing the associated risk. Please don’t confuse ignorant SEOs with Black Hat SEOs… the ignorant ones are those who execute on Black Hat (evil) tactics without managing the risks (either out of ignorance or folly doesn’t matter to me here).
White Hat: techniques or tactics which can be defended as NOT being contrary to the spirit of Google’s expressed quality desires, by citing Google’s own published guidelines, Matt Cutts’ blog posts, or comments posted in other places, or just about any other Google communication. I like to refer to White Hat SEOs as “conservatives” of the SEO world… where things are viewed as BLACK or WHITE (GOOD or BAD), and the letter of the Google god is taken verbatim as TRUTH. Yes, there is a bit of a timeline problem with that approach (if Matt said it was bad in 2002, is it still bad?) but that’s just the tip of the White Hat iceburg. White Hat SEO is effective only for SERPs where there are no Grey Hat or Black Hat SEOs, Black Hat SEO is for high-risk, high-yield opportunities, and in most cases, the term “SEO” means either Black Hat SEO or Gray Hat SEO. The rest is just good web mastering Grey Hat (or Gray Hat): Since the color gray is between black and white, logically Grey Hat SEO sounds like a label for the middle ground. But it’s not. Because White is pure white and grey is a shade of black, we have confusion. Some say Grey Hat is NOT White Hat and is just a shade of Black Hat. So let’s step away from the coor wheel and define Grey Hat as the practice of tactics/techniques which remain ill-defined by all that published material coming out of Google, and for which reasonable people (not White Hat SEOs, mind you, but “reasonable people”) could disagree on how the tactics support or contrast with the “spirit” of Google’s published guidelines.
In response to comments, and recent emphasis by Google on webmaster intent, I would say Gray Hat includes all areas where you feel you need to have some plausible deniability in place for your actions.

Process of work in Search Engine Optimizatin [SEO] :
1) Analysis of Website for Promotion
2) On Page Optimization
3) Off Page Optimization

Analysis : Domain Name, Static/Dynamic, Flash Presentation based/Optimization based, Domain Age, Google PR Search, Page URL, Contents, Blacklist or not, Spamming or not, Site Performance, Backlinks, Broken Links Checking, Crawling, Validation, Alexa Ranking, Keywords Visibility, Traffic, Domain Opening Time.
On Page Optimization : Title, Meta Description, Meta Keywords, Alt Tag, H1 Tag, H2 Tag, H3 Tag, Title Tag, Keywords Density, Anchor Linking, W3C Validation, Image Optimization, Webmaster Tools, Google Analytics, Robots, Sitemap, RSS Feed .
Off Page Optimization : Seach Engine Submission (Manual/Software), Directory Submission, Article Submission, Blogs Posting, Social Book Marking, Press Release, Social Media Optimization Listing, Social Networking Website Lisiting, Classified Directory Submission, RSS file Submission, Link Exchange (One Way, Two Way, Three Way or Reciprocal), High Traffice Generating Procedure (PPC), Email Marketing.

Tips of Sitemap : Spiders can’t index pages that can’t be crawled. A site map will help spiders find all the important pages on your site, and help the spider understand your site’s hierarchy. This is especially helpful if your site has a hard-to-crawl navigation menu. If your site is large, make several site map pages. Keep each one to less than 100 links. I tell clients 75 is the max to be safe.

Make SEO-friendly URLs : Use keywords in your URLs and file names, such as yourdomain.com/red-widgets.html. Don’t overdo it, though. A file with 3+ hyphens tends to look spammy and users may be hesitant to click on it. Related bonus tip: Use hyphens in URLs and file names, not underscores. Hyphens are treated as a “space,” while underscores are not.

Robots of Different Search Engine : Google : Googlebot, Yahoo : SLURP, MSN : MSNBOT, Ask : TEOMA

keyword research at the start of the project. If you’re on a tight budget, use the free versions of Keyword Discovery or WordTracker, both of which also have more powerful paid versions. Ignore the numbers these tools show; what’s important is the relative volume of one keyword to another. Another good free tool is Google’s AdWords Keyword Tool, which doesn’t show exact numbers.

Build links intelligently. Submit your site to quality, trusted directories such as Yahoo, DMOZ, Business.com, Aviva, and Best of the web. Seek links from authority sites in your industry. If local search matters to you (more on that coming up), seek links from trusted sites in your geographic area—the Chamber of Commerce, etc. Analyze the inbound links to your competitors to find links you can acquire, too.

Use social media marketing wisely. If your small business has a visual element, join the appropriate communities on Flickr and post high-quality photos there. If you’re a service-oriented business, use Yahoo Answers to position yourself as an expert in your industry. With any social media site you use, the first rule is don’t spam! Be an active, contributing member of the site. The idea is to interact with potential customers, not annoy them

Start a blog and participate with other related blogs. Search engines, Google especially, love blogs for the fresh content and highly-structured data. Beyond that, there’s no better way to join the conversations that are already taking place about your industry and/or company. Reading and commenting on other blogs can also increase your exposure and help you acquire new links. Related bonus tip: Put your blog at yourdomain.com/blog so your main domain gets the benefit of any links to your blog posts. If that’s not possible, use blog.yourdomain.com.

Use press Releases wisely. Developing a relationship with media covering your industry or your local region can be a great source of exposure, including getting links from trusted media web sites. Distributing releases online can be an effective link building tactic, and opens the door for exposure in news search sites. Related bonus tip: Only issue a release when you have something newsworthy to report. Don’t waste journalists’ time.,

Use press Releases wisely. Developing a relationship with media covering your industry or your local region can be a great source of exposure, including getting links from trusted media web sites. Distributing releases online can be an effective link building tactic, and opens the door for exposure in news search sites. Related bonus tip: Only issue a release when you have something newsworthy to report. Don’t waste journalists’ time.

Take advantage of local search opportunities. Online research for offline buying is a growing trend. Optimize your site to catch local traffic by showing your address and local phone number prominently. Write a detailed Directions/Location page using neighborhoods and landmarks in the page text. Submit your site to the free local listings services that the major search engines offer. Make sure your site is listed in local/social directories such as CitySearch, Yelp, Local.com, etc., and encourage customers to leave reviews of your business on these sites, too.

Domain & File Names:
Choose your site domain name that contains words from your primary keyword phrase. Your domain name should also be easy to spell and easy to remember. You keyword phrase also should in many cases go in your file name. Read this thread Keywords in the URL from SEO Chat Forum.
For example I use the file name seo-techniques.html for this page.

Keyword Phrases:
1. Use keywords that are being searched for. You can check your keyword phrases with either the Search Term Suggestion Tool or the Overture Keyword Popularity Tool to find out how often they are being searched. You can also look at Google AdWords Keyword Suggestions for suggestions for different keyword phrases..
2. Add keyword synonyms to your content.
3. Put the keyword phrases in the
. 4. Insert the keyword phrases in a keyword phrase tag at the beginning of your page. Keyword synonyms should be put in your h2 & h3 tags. The h1, h2, h3 tags are used for titles and subtitles in articles.
5. Make sure you use your keyword phrases from the page you are linking to, in your anchor text on the site map. i.e. SEO Techniques.

Keyword Density:
Keyword density is a very important part of search engine optimization. Keyword density is the percent that your keyword or keyword phrase are of your web page text. You may want to look that your competition to see what keyword density they are using. To high a keyword density will be considered search engine spam and can get you blacklisted.
Your keywords should be toward the top of your page and your keyword phrase be in either every paragraph or every second paragraph depending on your paragraph length.

Bad Techniques:
Bad search engine optimization techniques can get you blacklisted from a search engine. Some techniques that are considered spam are cloaking, invisible text, tiny text, identical pages, doorway pages, refresh tags, link farms, filling comment tags with keyword phrases only, keyword phrases in the author tag, keyword density to high, mirror pages and mirror sites.
While these techniques might work to give you a higher ranking for short time in the long run they will hurt you.
Google has a good article on Google information for webmasters that is very imformative if you are considering Getting a SEO Company to so work on your website.

Title & Meta Description Tag:
Construction of your title tag is one of the most important things you need to do. Each page should have a different title with 2 or 3 of your keyword phrases at the beginning. When search engine results are displayed the title is the first thing people see. Below the title is a description which will be either be taken from your meta name description content="Description phrase" or from the first sentence on at page. You description should also have 2 or 3 of your keyword phrases at the beginning as so should your first sentence. You should have a different title, description and first sentence on each page. You many also what to try shorter titles with only one keyword or keyword phrase as this will raise you keyword relevance. Also you can consider putting your domain name at the very end of the title.

Meta Keywords Tag:
The meta keywords tag is not as relevant as it used to be and some say Google doesn't ever look at it anymore, but put it in anyway. It is as follows, and put in it all your keywords and keyword phrases. This tag should be different for each page.

Author & Robots Tags:
The Author Tag should contain the name of the company that owns the site. This tag will help you get a #1 position for your company's name.
Use a generic Robots Tag on all pages that you want indexed. This instructs the robots to crawl the page. The following is the generic robots tag.

Quality Content: Quality content will bring people back and as people always want to tell others about a good thing it will get you forward links from other sites. Your content should be written with your keyword phrases in mind

Quantity Content:
The more the better. Just remember your content will need to be both quantity and quality.
Changing Content:
You can do this by hand or with a script. For example you can have a php script that draws five paragraphs from a pool of twenty paragraphs when the content is different each time the php page is accessed. www.carsinlondon.com/used-cars-london-ontario.php shows a sample of php script that will do this.

Avoid Dynamic URLs:
Are you pages via php, asp, or cf? Some search engines may have a problem indexing them. Create static pages whenever possible. Avoid symbols in your URLs like the "?" that you will often find in php, asp or cf pages. Static pages are the best but if you have a db driven site, make sure the menu and site map like go to inventory.cfm not inventory.cfm?vn=0 .

Frames:
Many search engines can't follow frame links. Make sure you provide an alternative method for the search engines to enter and index your site. For more information read Search Engines and Frames.

Site Map:
A good menu system is really a site map. A well constructed menu system that is on each page and contains a link to very page on the website is all you need.
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Site Themes:
All of the top 3 search engines look for site themes or a common topic when they crawl a website. If your site is about one specific topic you will rank better than if you have more than one theme or topic on your site. By using similar keyword phrases in each page the search engines will detect a theme this will be to your advantage.

Site Design:
You may think, what does site design have to with search engine optimization. Well if your website has a bad color scheme that is hard to read, is not organized, is a cheesy looking site, then all your site optimization has been a waste of time. Make your site attractive to the viewer, make things easy to find, have you graphic header and menu bar the same place on each page. These things will keep your visitors on the site and bring them back. A well optimized site with a high search engine results position that is ugly and is hard find information on, will not keep the visitors your optimization has brought to the site. Use W3C Link Checker to make sure all your page links are good. If you have broken links on your site this can effect the ranking you are given.
Put a proper doctype on each page. If you don't have a proper doctype on each page Internet Exployer will go into quirks mode and display it different.
Use The W3C Markup Validate Service to verify that your pages are Validate HTML or XHTML code. The W3C validation will verify that your HTML or XHTML is not broken. This validation show you any broken code that could cause your webpages from displaying properly in all the different browsers and browser versions.

Separate Content & Presentation:
Put all your presentation code into Cascading Styles Sheets (CSS). This separates the presentation from the content and makes your html files up to 50% smaller. It is reported that the search engine bots prefer this and the more content you have compared to presentation in your file, the better you get rated. Read why tables for markup are stupid for an overview.

Robots.txt File:
While this file is not really required it should be included so that the search engine bots don't get 404 errors when they look for it. Just include the following 2 lines and drop it in the root.
User-agent: *
Disallow: